Google ads is a paid advertising platform that lets advertisers create ads for their business to show up on google search engine results page (SERP). Your ad will be displayed when your ideal customers are searching for products and services like the ones you offer. It is an effective way to drive qualified traffic to your business, receive more phone calls, and increase your in-store visits. Google makes money by charging you (the advertiser) each time someone visits your website from your ad. This is a type of advertising where you pay Google for each click on an ad is known as Pay-per-click or PPC. PPC is not specific to Google Ads, but it is the most common type of paid campaign.